AI visibility tool: track your brand in ChatGPT, Gemini, Perplexity, Copilot and Google

What does an AI visibility tool measure?

When a buyer asks an assistant which supplier to pick, the answer names a few brands and leaves the rest out. An AI visibility tool tells you whether you are among them, how often, and why someone else is named in your place.

• Mention rate: the share of answers to your market's questions that name your brand, by engine, by language and week by week.
• Share of voice, average rank and tone: where you stand against each competitor, and whether mentions are positive or negative.
• Sources: the sites the engines cite, and how often your own website is one of them.
• Every answer, kept whole: the text your customers see, with its date and sources, so any figure can be checked.

Each rate comes with its margin of error. AI answers change from one day to the next, so a dip that sits inside the margin is shown as noise, not as a loss.

That is why GeckoBoost reports each engine on its own line: a plan built for ChatGPT alone leaves the others to whoever holds them.

Which AI engines does GeckoBoost track?

You choose the engines for each project: up to four on Starter and during the trial, all of them on Pro and Agency (Claude with its option). Each project is one market: a country (Belgium, France, Luxembourg, the Netherlands, Germany, the United Kingdom or the United States), its languages (two on Starter, three on Pro and Agency) and the questions to ask. Questions can be asked in English, French, Dutch and German, and the dashboard shows the gap between languages. The interface and the emails are in English, French and Dutch.

How does the action plan turn answers into work?

Each project gets an action plan, worked out from its last four weeks of answers and refreshed as new ones come in. Every action shows its evidence: the answers, the competitors named, the sites cited. Each type of action is tagged as documented (official documentation supports it, linked) or heuristic (our reading of the answers).

1. Sites to be cited on (heuristic)

   Sites the engines cite in answers that name a competitor and not you: directories, review sites, media. An AI agent checks who runs each site and drops those where you cannot earn a mention, such as a competitor's own website.

2. Pages to write (heuristic)

   Questions where a competitor is named often and you almost never are, each with up to five of the web searches the assistants ran for it.

3. Errors to correct (heuristic)

   Statements that contradict your brand's fact sheet: outdated, invented, or confused with another company, each with the answers that made it. On Pro and Agency.

4. Rank on search engines (documented)

   Questions where competitors sit on Google's first page and you rarely do, and, on Pro and Agency, frequent searches run by the assistants where Bing never shows you. Google writes that its generative AI features are "rooted in our core Search ranking and quality systems" (AI optimization guide, 15 May 2026), and Microsoft that Copilot relies on "the same core crawling, indexing, and ranking foundation as traditional search" (Bing Webmaster Guidelines, read 31 October 2026).

5. Ads to consider (documented)

   Questions where other sites buy ads on Google's first page and you do not. An ad is a separate channel: Google states that "Paid advertising does not influence the organic responses generated by Google AI" (Google Ads Help, read 31 October 2026).

6. Your website (documented or heuristic, check by check)

   Technical fixes from the website check below, which open and close themselves as checks fail or pass.

When an action is live, mark it done. GeckoBoost compares your mention rate before and after, against the project's other questions where it can, and gives a verdict: gain, loss, no clear change, or too early to tell. Work done outside the plan, such as a press article, can be logged with its date, links and cost and gets the same verdict.

What does the website check look at?

An engine cannot cite a page it cannot read. GeckoBoost reads your home page, robots file and sitemap every week, and on request (at most once an hour). Each failed check becomes an action at the top of the plan.

What does the Google view add?

AI Overviews sit on top of a normal Google page, so GeckoBoost keeps that page with every AI Overviews answer. The Search tab shows, question by question, how often each brand ranks and at what position, who buys ads and which sites rank. A second page lists the sites the engines cite most, with each engine's share.

Can an AI assistant work with GeckoBoost through MCP?

Yes, on Pro and Agency. GeckoBoost runs an MCP server (Model Context Protocol, the open standard that lets an AI assistant use outside tools). An owner creates an access key, for the organization or for one project, and connects any assistant that supports MCP. With a read-only key the assistant reads the figures, the action plan with its evidence, the Google report and the false claims found. With a read-and-write key it can also mark actions done or log a change already live. A key can be revoked at once.

What do agencies get?

• Ten client projects and fifteen members in one account on the Agency plan.
• White-label monthly report: your logo at the top and no "Measured by GeckoBoost" line, printable or saved as PDF from the browser.
• Spreadsheet exports: every rate with its margin of error, and every collected answer.
• A weekly email on Monday to each member, with each project's mention rate and its change from the week before.

If you would rather have the work done for you, the same measurement backs our AEO and GEO services and the guided AI visibility audit.

How much does GeckoBoost cost?

Plans are monthly with no commitment, and a cancellation takes effect at the end of the paid month. Businesses in the EU with a valid VAT number are invoiced under the reverse charge. The free trial lasts 14 days on one project, with no card, and shows a preview of the results (see the FAQ). Details are on the pricing page, and our guide to AEO and GEO pricing compares what tools and agencies charge.

How does GeckoBoost compare with HubSpot AEO Grader and Peec AI?

Both names come up when buyers look for an AEO tool. The table sticks to what we observed on 10 November 2026 in Google results and in 124 AI answers. We have not tested either product, and prices are those reported by third-party comparison pages, not checked with the vendors.

Our reading (heuristic): for a one-off look, HubSpot's grader or our free AEO checker is enough. If your marketing runs on HubSpot, its AEO product sits in the tool you know. Peec AI is the better-known name today, and the engines name it far more than us. GeckoBoost is built for teams that want to act on the figures: a plan with evidence, the gain of each action, false claims flagged, several languages, and white-label reports.

What can no AI visibility tool promise?

GeckoBoost does not promise a place in any answer. It shows where you stand, points to the actions that raise your chances, and measures what each one changed. For the groundwork, read what AEO is and how to appear in ChatGPT. Our case study follows GeckoBoost measured by itself from zero mentions on 10 November 2026, and the barometer publishes market figures.